Our Origins

DFY Links was envisioned back in 2018 as a link building service that would bring a good name back to the SEO industry.

The company’s founder, Charles Floate, mapped out a service that would dig deep into customers websites and marketing campaigns; creating link acquisition campaigns that are niche specific and rooted in competitor analysis. To help materialise his vision, Charles hired the best man for the job: Jack Vivian, who trained a small group of SEOs to do professional competitor analysis ready to build niche specific links.

The two man team, which later turned into a team of 9, started to provide a service that goes further than any other link building company: using years of networking to offer links on websites nobody else had access to. The database of 200,000 domains that DFY Links acquires links from is world class, and provides customers with a range of link types that few others are using.

Our Aims Today

At DFY Links we know that there are thousands of businesses out there that hide in their shell when they hear the words ‘SEO’ or ‘link-building’ because they have been ‘burned’ by sleazy, outlaw SEOs who are frankly full of shit.

This history of ‘cowboy SEOs’ is damaging for us because we want link building to be a market that prospers for years to come.

As a result, we’ve aimed to provide the industry with a team that are young and insightful, passionate and energetic; a team who are dedicated to promoting trust in link building.

Every action we take to improve your outreach is propelled by not just years of experience and expertise, but a kind of energy which is newfound in this industry. As a result, all of our services, whether that be guest posting or our niche edits really are unique and powerful.

"The Team"

Charles Floate

CEO & Founder

Jack Vivian

General Manager

Brett Downes

Senior Link Builder

Ronan Gough

Junior Link Builder

Yudhish Puran

Creative Director

Tomi Odunlami

Motion Designer

Mat Gallimore

Chief Tech Officer

Luke Whelan

Content Writer

Chris Benitez

DFY Blog Author

About Charles Floate

An SEO since 2009, Charles Floate has made a name for himself in the grey hat blogging scene. His infamous case studies, ranking for hyper competitive names quickly built his reputation. Charles benefited from the notoriety that he gathered after being targeted directly by Google. As a result, his personal blog, TheGodofSEO, which soon evolved into CharlesFloate.co.uk, surpassed 60,000 pageviews a month.

Before long, Charles had built a strong network of authoritative bloggers, coders and webmasters. By 2018, he decided to build a private-membership link building services, which capitalised on the outreach systems Charles had built since his humble beginnings in the SEO industry. He first drafted the idea of DFY Links as a service, after selling a link building campaign to an internal agency client for just north of $5,000 USD.

DFY Links began to build relevant links en masse for exclusive customers, who would soon expand into a global customer base — stretching into every niche imaginable. Due to the prior years of networking and outreach, the DFY Links inventory consists of well over 20,000 websites that are Moz DA and Ahrefs DR 20 or more.

As DFY grew, Charles hand trained every member of staff in the company, protecting the quality of the service which people fell in love with in the early days.