Podcasts have changed the way we consume information. And for SEOs who are always on the move, they can be a real lifesaver.
In this post, we’ll showcase the best SEO podcasts today.
And because every SEO is different, we’ll break down our list into categories. So whether you’re a beginner, an expert, or somewhere in between, you’ll find a podcast that’s perfect for you.
Table of Contents
- 1 SEO Podcasts for Beginners
- 1.1 Bamboo Chalupa
- 1.2 Copyblogger FM
- 1.3 Duct Tape Marketing
- 1.4 Entrepreneurs GSD
- 1.5 Marketing School
- 1.6 Marketing Speak
- 1.7 Mind Your Business
- 1.8 SEO 101
- 1.9 SEObits
- 1.10 SEO Growth
- 1.11 SEO Hackerz
- 1.12 SEO Life Podcast
- 1.13 SEO Mechanic Podcast
- 1.14 The Agents of Change
- 1.15 The Business of Digital
- 1.16 The Humm Podcast
- 1.17 The Recipe for SEO Success Show
- 1.18 Skill Up Podcast
- 2 SEO Podcasts for Intermediate Users
- 3 SEO Podcasts for Experts
- 4 Conclusion
SEO Podcasts for Beginners
Dipping your feet into SEO marketing for the first time? Or maybe you want a refresher?
These SEO podcasts would be perfect for you.
The topics covered are accessible to everyone. And the conversations are simple enough for average users to understand.
Podcasts are listed in alphabetical order.
Brett Snyder (Owner, Knucklepuck Media) and Nate Shivar (Author, ShivarWeb) are the hosts of Bamboo Chalupa.
The duo covers a wide range of SEO-related topics from traffic generation to keyword research.
Episodes come off as organic conversations between two peers. This can be quite refreshing for those who are tired of stereotypical podcasts with their radio-like advertising and upsells.
One of the things you’d like about Bamboo Chalupa is their hosts’ tendency to stay on topic. They break down complex topics in a way that makes them easier to digest.
Brett and Nate come off as real experts in their field which makes every disagreement informative and entertaining as you’re presented with different viewpoints.
Well-known marketing companies have been using podcasts to engage with their audience. Copyblogger FM is one example.
If your main focus is content marketing, this is the show for you.
Host Sonia Simone is the co-founder of Copyblogger and is its current chief content officer. Not only do you get to hear her thoughts on copywriting and email marketing, but you also get knowledge from other industry experts.
Her no-nonsense approach means every insight into the business are actionable and useful.
Guests are relatable. You can feel that they’ve been where you are today. There’s a sense that they really do want their audience to succeed.
Duct Tape Marketing
John Jantsch has been lending his expertise to small business owners for quite some time. Now users can listen in on his thoughts on marketing through his show, Duct Tape Marketing Podcast.
Topics can range from marketing automation down to creating business events.
John also does interviews from subject matter experts so you insights from other personalities as well.
If you listen through the official site, not only will you see a breakdown of the episode (what was asked, what you’ll learn, key takeaways) but you’ll also find the full transcript ready for viewing.
This podcast is ideal for marketing consultants.
Entrepreneurs GSD is a podcast that caters to business owners. It’s hosts, Mike Kawula and Sheena White, are serial entrepreneurs themselves so viewers can expect topics that they can relate with.
Like other shows, they have a rotating list of guests that add more value for its listeners.
Episodes are short so they are easily digestible. Currently, there are 68 episodes in the show’s library.
Expect to find topics on public relations, email and blogging opportunities, and customer satisfaction. This is on top of other marketing strategies that can help your business grow.
Note: Entrepreneur GSD is no longer posting new episodes.
Neil Patel and Erik Siu are no strangers to effective online marketing strategies.
Their podcast, Marketing School, aims to deliver their combined knowledge to the podcasting community.
With over 1,000 episodes under their belt, SEOs will surely find a topic that’s relatable to them.
Episodes are on the shorter side clocking in at around five minutes apiece. However, users will find new episodes daily, making it a reliable source of SEO goodness.
The condensed format also makes the show a great binge during your long commute to the office, a companion while working, or an easy listen while winding down for the day.
Stephan Spencer is a decorated SEO expert having worked with clients like Zappos, Best Buy Canada, Bed Bath & Beyond, and fashion brand Chanel.
He’s also a prolific author, producing books such as The Art of SEO and Google Power Search.
Now you can hear him on Marketing Speak Podcast, a show dedicated to elevating your marketing game.
Topics are geared towards his guest’s expertise. So expect to hear valuable lessons from those who know the issues first-hand.
Guests include Mike King, Brad Martineau, Eric Siu, Tom Poland, Jill Nelson, and many more.
Together, they cover different aspects of SEO and marketing in general.
Mind Your Business
If you lack inspiration and are looking for a big boost, give Mind You Business a listen.
But host James Wedmore is more than your average speaker. He boasts a decade-long run as a killer entrepreneur. He’s been featured on sites like Entrepreneur, Mixergy, as well as Rise to the Top.
His podcast aims to show business owners how to cash in on their venture.
And while his show focuses more on the right mindset to run a successful business, some topics do cover online and offline marketing.
Episodes are substantial as they typically last longer than 20 minutes a piece.
SEO 101 is your one-stop shop for online marketing basics. As the name implies, SEO 101 walks you through search engine optimization without bombarding you with technical details.
It’s also a great source of news concerning the industry as a whole.
Hosts Ross Dunn and John Carcutt are two veterans of the digital marketing space.
Both guys discuss the latest in the SEO community, making this podcast an amazing resource.
Have you gotten used to getting your SEO news from different sources? SEO 101 aggregates information from your favorite outlets so you don’t have to.
SEObits specifically deals with small businesses who may need some help fine-tuning their online strategy.
You’ll be guided by host Rebecca Gill, a digital marketing maven with over 20 years worth of ordeals in SEO and sales.
As you may know, online marketing is a volatile business. So a voice like Rebecca’s gives listeners actionable advice based on her years of experience working in the industry.
Her show appeals to small businesses due to her affinity for giving SEO tips that wouldn’t necessarily break the bank.
Topics range from proper keyword usage to performing site audits. There are 43 episodes uploaded as of this writing.
Linkio is an online software that helps its users to build their links. And like most businesses, they too have joined the podcasting world through SEO Growth aka Journey to SaaS.
The podcast is relatively new with only 39 episodes under its belt.
Its host is none other than Ajay Paghdal himself, founder of Linkio. Here he shares his experience with growing his business but does so in a comprehensible way.
Even non-techy SEOs will be able to follow along.
He also discusses content and email marketing, social media, and paid advertising.
So if you want to hear an honest look into the SEO business, Ajay is your guy.
Scott Gombar is an SEO specializing in local search. And through SEO Hackerz, he’s dropping knowledge on entrepreneurs and bloggers.
His show appeals to DIYers, proving that anyone can work with what they’ve got to rank in search engines.
Each episode comes off as a crash course with topics like “How Does Google Search Work” and “High-Level Overview of Google Analytics and Search Console”.
And while the show doesn’t appear to be getting any update anytime soon (the last update was back in August 2018), it’s still worth looking into.
Note: SEO Hackerz is no longer posting new episodes.
SEO Life Podcast
Nathan Gotch of Gotch SEO is already helping people live their dreams through his SEO Academy.
He now extends his platform to reach podcast listeners everywhere.
The show provides direct advice as well as insights into the questions that SEOs face every day. He differentiates high impact versus low impact SEO actions. He discusses passive income in SEO.
These are things you want to look into as a new player in the industry.
It appears there are still updates. However, episodes are uploaded sporadically. There are only 10 episodes at this time with more likely to follow.
SEO Mechanic Podcast
The SEO Mechanic Podcast was hosted by Charlie Rose, an SEO consultant, and entrepreneur.
The entire run of the podcast is only 16 episodes long with each one lasting less than 10 minutes.
So if you have a couple of hours to spare, you’d want to dig in and get those free lessons.
This show is designed for beginners. Here you’ll learn the basics like tips on getting started in SEO and finding the correct keywords.
Some lessons even go as simple as the difference between the H1, H2, and H3 header tags.
Note: SEO Mechanic is no longer posting new episodes.
The Agents of Change
This podcast is all about the conversations — and there are a lot of it.
As the host, Rich Brooks engage in discussions about day-to-day conundrums that plague businesses.
He is often joined by guests who either share his viewpoints or offer their unique insights.
Rich and his friends could be talking about YouTube SEO in one episode and then jump into the perks of hiring an executive assistant by the next one.
One thing’s for sure, every listener goes away with a way to increase site visibility and drive more traffic and attention to their respective businesses.
The Business of Digital
Hosts Dave Rohrer and Mat Siltala have a lot to be proud of.
Dave has worked with startups and Fortune 50 companies as an online marketer. He’s also founded NorthSide Metrics, a Chicago-based marketing agency.
Mat is no slouch either. He is the co-founder of Avalaunch Media and has helped companies like Sales Force, Work Front, and The Home Depot.
This amazing duo is now using The Business of Digital podcast to help small business owners with their needs.
Their most recent uploads are interviews with prominent SEOs including one with former SearchEngineLand Editor in Chief Matt McGee.
However, they also have episodes on productivity tools and SEO basics.
The Humm Podcast
The Humm is a byproduct of Lucca AM, a digital creative agency in the Illinois area.
Unlike some of the podcasts mentioned in this post, this show has a rotating list of hosts. All of whom are employees of Lucca.
Past episodes are available in written format.
Since the podcast is hosted by employees with different backgrounds, each show becomes an interesting watch. And because all clips are available on YouTube, you’ll get a better sense of who each person is.
Topics are more practical as they deal with talk about tips and tricks on Google Ads, social media, and dealing with clients in general.
The show is also a good resource for designers.
The Recipe for SEO Success Show
The Recipe for SEO Success has a knack for making SEO appealing for those who are just starting out in the field.
It’s hosted by Kate Toon who has served as an SEO consultant for big brands such as Kmart and Westpac. She is also the host of yet another podcast, HotCopy, a podcast for copywriters.
Recipe for SEO Success has bagged numerous interviews from Tim Soulo (Ahrefs) and Rand Fishkin (Moz).
Shows are 30 minutes long for the most part. So expect hot conversations packed with usable information.
Kate’s episodes mostly deal with optimization tips, case studies, and SEO news.
Skill Up Podcast
Skill Up is presented by HubSpot, one of the leading providers of software for marketing, sales, and customer service.
Jorie Munroe (Inbound Professor, HubSpot Academy) and Matt Howells-Barby (Director of Acquisition, HubSpot) chat about strategies that will elevate your business to a whole new level.
There are seven episodes so far in its podcast library. Unfortunately, the last update came in July 2018.
If you need to understand international SEO, featured snippets, search intent, and content creation, we’re happy to report that there are episodes that tackle these topics.
Note: Skill Up is no longer posting new episodes.
SEO Podcasts for Intermediate Users
Those who have been doing SEO for a while will need to listen to something more substantial.
If you feel like you belong to that group, the following podcasts might be a better fit for you.
Gael Breton and Mark Webster are the founders of Authority Hacker and hosts of its namesake podcast.
While most of the shows deal with typical SEO topics like outsourcing to pro bloggers or skills you need to the next level, Breton and Mark Webster puts their personal spin to these matters making each show a delight to listen to.
Authority Hacker Podcast caters to a wider audience — bloggers, online retailers, startups, and webmasters.
The duo also seeks to promote an alternate lifestyle by promoting telecommuting. Listeners will also find nuggets on psychology and motivation so entrepreneurs can find success in their chosen field.
Digital Marketing Podcast
The Digital Marketing Podcast is hosted by none other than the CEO of Target Internet, Daniel Rowles.
The podcast has extensive looks into more complicated SEO concepts like the use of personal voice assistants and podcast marketing strategies.
And while the show is an enjoyable experience for beginners, the details discussed in each episode would be better suited for those who really know their stuff but are looking to learn something new.
This show claims to have listeners in over 190 countries which can only mean Daniel and Target Internet is doing something right.
Episodes go way back 8 years and there are currently 216 episodes.
Edge of the Web
All aspects of online marketing are covered on Edge of the Web. It’s a podcast where host Erin Sparks (Founder, Site Strategics) is joined by Tom Brodbeck (Senior Digital Strategist, Hirons).
Forget about small tips and tricks. The show covers a lot of ground including automation and machine learning as well as Google Map listings among others.
Both guys provide useful information by themselves but would often have guests popping by for a visit.
The show comes highly recommended thanks to its coverage of news and marketing trends. They give a real look into the industry without being boring or sounding insincere.
Dennis Brown is the main man behind Growth Experts.
The podcast is a nest filled with tried-and-tested strategies and tools as presented by SEO experts.
While Dennis hosts most episodes, the podcast features guests who are more than happy to share their insights.
Dennis, to his audience’s delight, shows signs that he truly does have the knowledge in marketing. The shorter episodes are also a welcome addition especially those who like to listen while on their way to their destination.
A great listen for entrepreneurs or SEO specialists who are on the cusp of a promising career.
Human Proof Designs
If affiliate SEO is your cup of tea, you need a dose of Human Proof Podcast in your life.
The team behind Human Proof Designs will show you all the ways they were able to monetize sites and increased their revenue.
This is a good chance to learn SEO using real-world scenarios.
They talk about the ins and outs of affiliate marketing for those who are interested in that side of the business. They also put a spotlight on current trends and tactics.
SEO is all about mindset. And the crew behind Human Proof can help you get to the level where you need to be in order to win.
Those looking for an international flavor need to look no further than the Internet Marketing Podcast.
The UK-based podcast has been downloaded by over half a million people. It offers practical advice on digital marketing.
Experts from SiteVisibility come together to bring you a deeper understanding of marketing with help from co-host (and professional podcaster) Andy White.
As for the topics covered, the show talks about a wide range of issues which might please fans. Talking about the same thing over and over can frustrate some listeners. That’s clearly not the case here.
And for a podcast hosted by a marketing company, listeners claim that the show mellows down on self-promotion.
SEO on the go.
That’s the concept behind launching MozPod, the official podcast of Moz.
Moz is probably no stranger to anyone in the SEO community. And if you’ve enjoyed their content, this is yet another avenue to learn from some of the best in the biz.
Brian Childs is your host and was Moz’s Senior Product Manager (and has since moved to TapClicks).
Needless to say, the guests are astounding and really know what they’re talking about.
Note: MozPod is no longer posting new episodes.
Search on Tap
Conductor is a solution for businesses who need to identify SEO opportunities and optimize their content. They also have a podcast called Search on Tap.
At the helm are Pat Reinhart (VP, Digital Strategies), Ralph Durso (Managed Services Manager), and Stephan Bajaio (Co-Founder and VP of Professional Services).
The show is a show for SEO nerds by SEO nerds. If you’re interested in solving duplicate content issues, site migrations, and other similar issues, Search on Tap has all the answers.
The hosts, with some help from their guests, provide you the education you need to overcome SEO-related problems.
Search Talk Live
Are you interested in both SEO, link building, and SEM? Search Talk Live has you covered.
The hosts, Robert O’Haver and Matt Weber, collectively have 18 years of experience working in the SEO and digital marketing space. And they are more than eager to share their stories and insights with you.
They’ll even tell listeners about their testing, experiments, and case studies.
The podcast is a great opportunity to learn from the perspective of veteran SEOs.
Search Talk Live features how-to episodes with strategies that you can implement right away.
Guests include guys like Tim Soulo (Ahrefs), Peter Shankman (HARO), Rand Fishkin (Moz), Joost De Volk (Yoast), Brian Dean (Backlinko), and many more.
SEO Happy Hour
Did you know there’s an SEO podcast for law firms?
That is the case with SEO Happy Hour. That’s not to say that this show is all about law firms but the bulk of their content caters to that specific audience.
The podcast was started by We Do Web Content (WDWC) founder Alex Valencia. He is joined by search experts and talk about SEO strategies for law firms and small businesses.
There are no indications that the show will resume uploading new content anytime soon. But the 10 episodes that are available are still worth checking out.
Note: SEO Happy Hour is no longer posting new episodes.
SEO Podcasts for Experts
Finally, we have SEO podcasts for hardcore SEO experts.
Digital Analytics Power Hour
The Digital Analytics Power Hour was born after hosts Michael Helbling (Director of Analytics, Search Discovery Atlanta) and Tim Wilson (Director of Analytics, Search Discovery Ohio) went out for a couple of drinks.
The two had the idea of sharing what they knew about digital marketing with the world.
They were eventually joined by Australian Moe Kiss (Product Analyst, The Iconic).
Together, the three opens up about their thoughts and experiences with the hope that listeners walk away having learned something useful.
Topics resonate with listeners as the three hosts hands out practical advice that translates to the real world easily.
Experts on the Wire
Evolving SEO brings you Experts on the Wire, their weekly SEO podcast.
Dan Shure guides his listeners through the complicated SEO landscape with his tips and tricks to conquering the business.
The show is a treat for anyone interested in listening to success stories and the challenges experts met along the way.
You’ll hear from the who’s who of the SEO community including the aforementioned Rand Fishkin (Moz), Brian Dean (Backlinko), Tim Soulo (Ahrefs) and more.
The first half of each episode tackles SEO while the latter dips into content marketing and social media.
Lion Zeal Show
Daryl Rosser of the Lion Zeal Show is all about scaling SEO businesses.
Listeners who are keen on improving their SEO skills can tune in and learn from the best of the best.
The show is filled with stories on how successful SEOs managed to grow businesses. These case studies would be invaluable for serious marketers everywhere.
The interviews are focused and fluff-free.
It’s also a must-listen for young entrepreneurs. Most experts would charge a fortune for this kind of information. You get it for free on the Lion Zeal Show.
Note: Lion Zeal Show is no longer posting new episodes.
Search Engine Nerds
SEOs know all about Search Engine Journal. It’s proven to be an invaluable resource for online marketers.
Now you can consume their content in audio form with Search Engine Nerds, the company’s in-house podcast.
Brent Csutoras hosts the informative show that focuses on paid search, social media, content strategy, and entrepreneurship. He’s sometimes joined by Loren Baker, the founder of Search Engine Journal.
You can rely on the show to deliver lessons on local SEO, content creation, as well as general SEO tips. Almost all aspects of management and marketing are covered in this show which is definitely a plus.
Search Engine Nerds are getting more consistent with its updates as of late.
Sure Oak Podcast
Sure Oak Podcast is hosted by Tom Casano, a man who’s been working in the SEO field since 2013 and runs Sure Oak.
The show goes beyond your average SEO topics as it also discusses Facebook Ads, Adwords, and growth hacking.
When looking for an SEO podcast, you want to hear from someone who knows his business. You also want a person who knows what questions to ask his guests. Tom fits the bill.
The advice given here are easy to implement and will absolutely get you ahead of the curve if implemented properly.
A great listen for sure.
Unknown Secrets of Internet Marketing
Hosts Matt Bertram and Chris Burres are the men behind Unknown Secrets of Internet Marketing.
The show is presented by eWebResults.
This podcast is commonly found on top of SEOs playlist. It helps people expand their knowledge of search engine optimization.
Not only do they cover some of the basics, but they also introduce new concepts that some SEOs might be unfamiliar with like drip email campaigns or mobile-first indexing.
The content itself is concise and keeps listeners updated on the latest in the world of SEO.
Just be warned that the hosts tend to get chatty if the reviews are to be believed.
Webcology tackles SEO from the point of view of webmasters.
The hosts, Jim Hedger and Dave Davies, are both web marketers so they do know their stuff.
Shows are on the longer side with episodes lasting about an hour. If you like getting into the details, this show is right for you.
As an SEO, you have to appreciate the people you work with. Webmasters are the ones who typically implement the changes you need to make. So it’s nice to hear what they have to say about certain issues.
If you are a webmaster, each episode gives you a taste of what SEO is all about.
There’s no shortage of SEO podcasts you can subscribe to. Even those that are no longer getting updated has tons of content made available for free.
There’s no way of recommending one podcast to listen to as tastes differ from one person to the next.
So you really have to dig in and pray that you find the perfect show for you.