So, you’ve waited for Google to index your backlinks for weeks.
You even linked out to them to help search spiders crawl the page faster.
And yet, the pages remain unindexed. What gives?
In this case, you may want to consider pinging your backlinks.
This tactic was effective back in the day but may have lost some of its efficacy over the years.
However, pinging may be enough to encourage Google to crawl your links and increase your position in organic search as a result.
In this article, you will learn more about the lost art of pinging of how to get your backlinks indexed faster.
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What is Pinging?
In general, pinging refers to the process of sending a signal to a host or server. Its purpose is to know if the host is available and measure how long it will take to respond.
Pinging can play a vital role in how Google ranks your site on organic search.
First off, there’s no question that backlinks are still one of the main ranking factors – if not the factor – for ranking on top of search results.
And if you want to rank higher on organic search, you must build high-quality links pointing to your site.
But it won’t matter how many quality backlinks you’ve accumulated over time if Google didn’t index them!
Here’s an example of a page that’s not indexed by Google:
On the surface, the page looks like something Google would show on search results.
However, if you searched for its URL, here’s what Google says:
So if you have backlinks from sites and pages that Google can’t or haven’t crawled yet, then that should explain why your SERP ranking isn’t moving up.
The main reasons why Google has yet to index these links are because they are either brand new or from spammy websites.
Regarding the latter, it’s best to get rid of them to prevent them from dropping your rankings on Google search.
But for the former, you may want to ping your backlinks to help expedite the process.
If and when Google responds to your ping request, you can expect your backlinks to be indexed soon and your SERP position to rise!
To begin, make sure that you give Google ample time to index your backlinks naturally.
Two weeks should be more than enough for the search engine to crawl and put your site up on search results.
However, if your page still doesn’t appear on organic search when you search for its URL, then you need to turn to drastic measures.
This is where pinging comes into play.
Below are steps to help you get started with pinging your backlinks:
Use Free Services First
For starters, you want to gently nudge Google to index your backlinks.
Using free pinging services is a low-risk way to get the attention of search spiders to your links so they can index them faster.
There are lots of free pinging services online. But the one that carries the most pinging services is Feed Shark.
First, fill out the form with the details of the page with your backlink.
Next, choose the pinging service where you want to broadcast the page online.
Under “Services that accept blogs:,” check the Select All box to choose all services. The goal is to ping all these networks in the hopes of getting Google to notice and index the page faster.
There’s also an “Enable Turbo Mode” option that lets you speed up the submission process. Best to check this box before you proceed.
After answering the CAPTCHA and checking the terms and conditions box, click “Ping my blog! Chomp! Chomp!”
If the pinging is successful, you will see this message.
Once you’re done pinging one page, you need to move onto the next page on your list with your backlink.
Pinging this way is a time-consuming process and it’s better that you delegate this task to someone else.
The great thing about these two is you can ping multiple pages all at once.
Keep in mind that you can’t ping a page more than once using any of the services. Once you’ve pinged one using Feed Shark, for example, you can’t use the other tools to ping it again.
Once you’ve pinged the pages that you want Google to index, it’s time to wait for another two weeks at best.
At this point, you can’t be sure how the site pinged your pages online. But that’s part of working with free pinging services.
Aside from entering the URL of the page on Google search, you can watch out for the indexed page from your Ahrefs account.
Another good tool for this purpose is Monitor Backlinks. You can manually enter the page as a backlink to your site so you can track the status of the page and see if it’s been indexed.
Use Paid Services
If the pages remain unindexed, you need to go with paid services as a last resort to get your backlinks crawled.
The problem is there’s not a lot of information regarding the best premium pinging tools out there.
The closest “review” that we have regarding pinging services is a post of Matthew Woodward from six years ago.
He pitted six pinging tools against each other to see which among them produced the most indexed backlinks over time.
To test the tools, he gave each 1,000 backlinks to index. The links are created using GSA Search Engine Ranker and the content from the pages is spun using the worst settings of Kontent Machine.
That makes these pages very difficult to index. But this is where we’ll see which one gets the most pages crawled by Google in spite of its content.
Below are the results:
After 15 days, OneHourIndexing had the most pages indexed on Google.
But as mentioned, the post was from six years ago and pinging backlinks may have come a long way since then.
Also, the article was sponsored by OneHourIndexing so you may take the results with a grain of salt.
Still, if you really want to try out and see if pinging backlinks can help your cause, then you can try out OneHourIndexing for free.
Once you’ve successfully submitted your link, it tells you to check for the links in three days max to see if they’ve been indexed.
If they have, you can go and subscribe to any of their paid subscriptions starting at $17/month ($8.50 on the first month).
Monitor Your Results
At this point, there’s a really good chance your backlinks will now be indexed this time around. Similar to before, give Google two weeks to crawl the pages and include the pages in their database.
From here, you can effectively monitor your links using the aforementioned tools above to see any changes in them.
More importantly, you should see a SERP ranking increase for the pages you’ve built links for.
If your site jumped up the SERPs, then the indexed backlinks did their job.
If it dropped despite the backlinks getting crawled, then consider other factors that could affect your ranking such as:
- On-page changes – Did you tweak or edit the pages you’ve built links for?
- Algorithm updates – Did Google made core changes to its algorithm that affected the SERP position of your site and others?
- Bad backlinks – Are the links you acquired and indexed from spammy and questionable websites or someone attacked your site with negative SEO?
Aside from on-page changes, you can’t really do much about the other two once they take place.
Just make sure that you avoid making changes to your site during your link building and indexing campaign. Also, create backlinks from authoritative sites to maximize the results of your initiative.
As mentioned in our previous articles, there’s no way to know when Google will index and credit a backlink to your site.
What you can do instead is to make it much easier for its search spiders to crawl and find your backlinks.
If you’ve been around long enough doing SEO, you’d know that pinging is a tactic that isn’t practiced as much.
Besides, most backlinks get crawled by Google eventually.
But for some, “eventually” doesn’t come soon enough.
And that’s why pinging backlinks remain a legitimate technique after all these years.
When done correctly, pinging can help speed up your link building process.
By taking backlink indexation into your own hands, you can see quick jumps on your SERP position compared to just waiting for Google to index them.
At the same time, you can’t ping thousands of pages with backlinks to your site in a matter of days.
You need to spread out the pings to make the process look more natural and organic. That’s what the paid pinging services aim to do.
So if Google is having a tough time indexing and crawling your backlinks, then pinging them sounds like a logical choice.